5 Strategies for Focused Social Media Marketing

What Is Social Media Marketing?

Which Social Media Platforms Should You Use?

Facebook Marketing

Pinterest Marketing

Twitter Marketing

LinkedIn Marketing

YouTube Marketing

5 Established Social Media Marketing Strategies

Identify Your Social Media Goals and Make a Plan

Determine Your Social Media Metrics and KPIs

  • Reach — the number of unique social media users who saw your content. This will tell you if your content is spreading to your audience — if they’re actually seeing what you post.
  • Clicks — the number of users who click on your content. Link clicks will tell you if your content motivated people to take that action step or if they passed by your content without clicking.
  • Engagement — the number of users who interacted with your content divided by the number of people who saw the content. This will tell you if your content is able to catch your prospect and attract them to interact with it.

Conduct Research on Your Target Market

  • Who they are — job title, age, gender, location, and so on.
  • What they care about — likes and dislikes, interests, forms of entertainment, types of content they’re most likely to interact with, etc.
  • Where they hang out online — Facebook, Pinterest, or any other social media platform.
  • When they’re actively engaged on social media — the morning, evening, and weekends should be tested for optimal posting times.
  • Why they need your content — whether it’s staying motivated, becoming healthier, gaining more leads for their business, or another motivation.

Analyze Your Competition (And Use Them as Inspiration)

Decide on the Content to Create

Why Video Communication Should Be at the Heart of Your Social Media Content Marketing Strategy

  • 84% of consumers have been convinced to make a purchase after watching a brand’s video.
  • 91% of consumers have watched an explainer video to learn about a product or service.
  • 81% of businesses said that their explainer video has helped them increase sales.
  • 76% of businesses said that video has helped them increase traffic to their website.
  • Plan, draft, and revise marketing campaigns
  • Upgrade your content with easy to create visuals
  • Improve internal communication
  • Quickly develop A/B tests and update content

Dad, Husband, and reformed ski bum. VP of Content and Digital Scorpion, Former CMO of CloudApp and Marketing Lead for Adobe.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Using Targeted Audiences and Chatbots to Deliver a High-Performing Inbound Marketing Campaign

5 E-Commerce email marketing campaigns that will increase your revenue

Agile Marketing User Stories

How to Make Serious Money by Selling on Tezonnix

The 6-Figure Belly Dancing Course

What got people talking this week — 25 June

An HSBC billboard says “how do you open a bank account if your address is a different sofa each week?”

Sexy Headlines That are Irresistible to Visitors

Get Better Results From Your Digital Agency

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joe Martin

Joe Martin

Dad, Husband, and reformed ski bum. VP of Content and Digital Scorpion, Former CMO of CloudApp and Marketing Lead for Adobe.

More from Medium

BUY TRUSTPILOT REVIEWS

Nudging in the workplace: How to help your employees make better decisions.

The Word for World is Earth

The Psychosocial Workings Behind Procrastination in Students